Every day, countless new articles, videos and blogs are uploaded to the Internet. Most of these languish in relative obscurity. But a few go viral: they explode across the web, attracting the attention of hundreds of thousands (sometimes millions) of people in short order. Content that goes viral may remain in the public consciousness for days, weeks, or longer. So for those who want to reach a large audience—whether it’s for a corporate marketing campaign or to promote a personal cause or to show the world your cat’s amazing yodeling ability—the question of what makes content go viral online important.
Different content resonates with various individual. That’s why it’s preferable for digital marketers to understand who their target audience are. This will further help in managing Ad spend
My analysis suggests that people love the content that is inspiring, humorous, emotional or motivating. They tend to like, comment and share the posts that inspire them to continue their efforts, or achieve something bigger in their lives. They love to share this information with others so it can help to reduce pain or motivate them to keep striving hard to reach their goals.
If something is current, you have a better chance of getting your content viewed because people are searching for it on Google, on Twitter and everywhere else. Keep an eye on the Google News section and check out Google Trends. And news breaks first almost always on Twitter, so pay attention to trending keywords and hashtags.
People love to laugh and are more than happy to share something that’s ridiculously funny, so if you have a creative knack for comedy, you may be able get quite a bit of attention and viral sharing just by being hilarious. BuzzFeed, which specializes in viral content, often posts lists of funny photos and other stuff that get people laughing. If your stuff is funny enough, you could get featured on BuzzFeed and lots of other big blogs too.
The NWA biopic “Straight Outta of Compton” had record breaking box office numbers. While the movie was highly anticipated and had great reviews, we can’t help but think that the viral “Straight Outta” meme generator played a role in the movie’s success.
The marketing effort takes advantage of user generated content, which is one of the most popular viral marketing techniques we’ve seen in recent years. User generated content relies on your audience to create and share content for your company. It helps your audience feel like they’re apart of your campaign and, let’s be honest, it’s entertaining.
Part of what makes content go viral is getting users to engage. User generated content takes engagement beyond just sharing and makes it interactive. Instead of just Tweeting out a link to a graphic that your company made, users are Tweeting content that they made while promoting your campaign at the same time. Once their friends and social media followers start seeing what they’re sharing, they’ll naturally want to participate too.
The more people that start sharing user generated content, the wider reach your campaign will have. Put the power in the hands of your audience.
he attention span of the average web surfer is getting shorter and shorter, so you have a better chance of catching the eyes of people with a bold photo or a great GIF rather than with a big block of text. Now, we have major platforms that are almost entirely dedicated to pushing around visual content — like Tumblr and Pinterest. Facebook also makes photos look very large in the news feed now, so people are more likely to notice it.
Last but not least, you can’t expect anything to get picked up by a significant audience if it’s just rehashed content with a mediocre message. To go viral, you need to do something that’s never been done before. You have to get people excited and offer them something that can affects their feelings strongly enough that it makes them want to share your content with their social network In other words, you have to hit them right in the emotions. That’s what it takes if you want to go viral these days.
Their are definitely more than five ways to make your content go viral on the internet, if you have any idea please feel free to share with me on the comment section below. I will be looking forward to reading your awesome ideas.